Street Interviews Are Taking Over Social Media

NBC News profiles the street interview format as it explodes across TikTok and YouTube, embedding with creators and their subjects to capture the civilian voice that drives the genre — a meta-documentary of the vox pop form itself, United States, August 2025. Featuring Street interviewers and their civilian subjects, plus NBC News journalists documenting the phenomenon from the outside. By August 2025, street interviews were the most-watched political content format on social media — outperforming pundit shows and cable news on engagement.

Who: Street interviewers and their civilian subjects, plus NBC News journalists documenting the phenomenon from the outside

What: NBC News profiles the street interview format as it explodes across TikTok and YouTube, embedding with creators and their subjects to capture the civilian voice that drives the genre — a meta-documentary of the vox pop form itself.

Where: United States

When: August 2025

Why: By August 2025, street interviews were the most-watched political content format on social media — outperforming pundit shows and cable news on engagement. This NBC profile documents why: real people, unscripted, caught mid-thought about things that matter. The format MOTS is built on was, in this moment, the dominant form of public discourse, and this report documents that fact from inside it.

Source: https://www.youtube.com/watch?v=58eVfYuVHOQ

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