How consumers react to Trump’s tariffs

Shoppers describe sticker shock at checkout, changing buying habits, frustration with rising costs on everyday goods tied to tariff policy, U.S. retail stores and grocery locations, April 2025. Featuring American consumers interviewed while shopping. CNBC sent reporters into stores to get real consumer reaction — not poll data, not analysts, but people with carts mid-shop explaining what the tariffs mean at eye level.

Who: American consumers interviewed while shopping — everyday shoppers at retail stores across the U.S., caught on camera reacting to visible price changes

What: Shoppers describe sticker shock at checkout, changing buying habits, frustration with rising costs on everyday goods tied to tariff policy. Consumers report switching brands, buying less, and feeling squeezed.

Where: U.S. retail stores and grocery locations

When: April 2025

Why: CNBC sent reporters into stores to get real consumer reaction — not poll data, not analysts, but people with carts mid-shop explaining what the tariffs mean at eye level. This is the economic story told from the checkout line.

Source: https://www.youtube.com/watch?v=VYUSDfKfTS8

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